Background
62 Models & Talent is New Zealand’s premiere modelling agency, representing global talent locally, and taking Kiwi talent to a global stage. Their previous website wasn’t communicating the quality and reach of the business. Our challenge was to deliver an exceptional brand experience and an effective business tool in the same solution.
I see that the site is up for another award! So far we’ve had 100% positive feedback from everyone
- Marijke Van Dillen, Senior Agent
Solution
Building on the flexible Wordpress platform, we designed a customised solution that dramatically improved day-to-day business efficiency. When combined with a clear, beautiful and original front end design, the launch resulted in a significant boost to brand perceptions, and a measurable impact to operational effectiveness.
82% increase in site visits upon launch.
Features
By extending Wordpress, we were able to give the 62 Models team the control to manage the critical elements of talent promotion, simply, and instantly. Navigation designed to meet the specific information architecture requirements of the business let photographers and filmmakers discover and identify talent, and a “favourites” feature delivered simple, effective sorting, saving, and downloading to PDF.
Results
The website was showcased at New Zealand Fashion Week 2015, and won the prestigious global Awwwards Award that year, along with numerous other international and local awards.
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Best Design Award Bronze 2016
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Awwwards SOTD 2015
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Siteinspire SOTD 2015
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CSS Design Awards Special Kudos