Background
New Zealand is a proud sporting nation and for the 2016 Rio Olympic Games, the mission was simple; a little support can make a big difference.
We created a cross-platform mobile app designed to be an exclusive go-to companion to the NZ Olympic experience. Kiwis could follow the progress of their favourite NZ athletes and connect with them personally like never before.
Exclusive Content
Built around a real-time news feed, the NZ Olympic Team app was updated with exclusive daily highlights, medal results, behind-the-scenes content and in-depth articles.
Light up the Sky
The emotional heart of the app featured a 360° interactive starscape which enabled a two-way conversation between NZ Olympians and everyday Kiwis via stars in the real night sky.
The Go-to App
In a very competitive media ecosystem the NZ Olympic Team app became the go-to source of information with 58,000 users, the majority of whom returned to the app multiple times in a single day throughout the games.
57,801
total app users
869,871
app sessions
4,393,708
total interactions in the app
466,054
times a post was viewed
152,554
total video plays
16,239
messages written in the stars
Over 6,200 messages of support were sent into the stars and major sponsor ANZ saw a 2% growth in brand consideration during the campaign. The app also received a 2016 Best Awards Bronze for Interactive Design and W3 Awards Silver for Mobile Sites & Apps.
Kiwis outside of New Zealand are also using the Olympics app, with top 4 user numbers from Australia, United States, Brazil and the United Kingdom.
