Background
The wines of Te Mata Estate, Hawke’s Bay are regarded by many as among the world’s best. The winery needed to launch a site that captured the character and heritage of the vineyards first planted in 1890, but also deliver an accessible and effective online sales experience.
Te Mata Estate Coleraine
Regarded as New Zealand’s greatest red wine
Hearts in Hawke’s Bay
Our business began on the fertile plains of Hawke’s Bay. This emotional connection and our shared passion for attention to detail made Gladeye the perfect match to take Te Mata Estate wines online.
Terroir to Technology
Like all modern websites, temata.co.nz is accessible for mobile, keyword rich and easy to navigate. But a brand with this pedigree should make a powerful emotional impression in every piece of communication. We worked with stunning full screen imagery of the winery, vineyards and hillside region of Te Mata Peak. We also designed animated page transitions that lent a mood of quality and craft.
E-Commerce meets the fruits of the earth
Cellar Door Sales
A boost in online sales was a key objective for the new website. We integrated a customised e-commerce design into wine product pages and provided a comprehensive back-office sales platform, now managed in house by Te Mata’s cellar door sales staff. The ease of use of the new store resulted in a significant boost in online sales.
62%
Increase in Online Sales
The New Vintage
Excitement about the 2013 vintage – a near-perfect year for Hawke’s Bay reds – continues to produce new content and gushing comments from afficionados. We provided Te Mata with a simple content management system to keep the website regularly updated with wine reviews and stories of the vintage.